I could spend an entire blog extolling the virtues and talents of Karen Dionne! As the founder of Backspace–The Writers Place, she’s been a motivating, powerful influence on hundreds if not thousands of new and emerging writers. And as a member of International Thriller Writers, she was one of the guiding minds behind the Debut Authors group–long before her own debut thriller Freezing Point was published. (Just last week!) But writing is her first love. On the release of the timely Freezing Point, bestselling author David Morrell called Karen “the new Michael Crichton.”
Karen writes here about the debut of Freezing Point, and I can’t urge you strongly enough to check out her very cool (yes, I said it!) revolutionary launch site. And on Wednesday, she’ll be appearing at Susan Henderson’s LitPark with heavy-hitters Barry Eisler, David Morrell and Gayle Lynds.
Also, she’s just an incredibly sweet person! (She’s so sweet in fact that she’s tossing a signed copy of Freezing Point into the Handbasket!)
On Promotion by Karen Dionne
I discovered an interesting thing about myself on the road to publication: I like marketing and promotion. I enjoy thinking up promotional ideas that are a good fit for me and my novel. And because I’d much rather lead the pack than follow it, some of the things I’ve tried are a little outside the norm. I sent my novel on a “Freezing Point Pre-Publication World Book Tour” without me (a reasonable success), and set up a Freezing Point “Star in My Book Video” contest (not quite as successful).
But the centerpiece of my personal marketing plans was the online book launch party I threw last week, which turned out to be every bit as wonderful as I had hoped. The website saw more than 2,700 visitors, and 400 people left comments in the guest book – many of them friends and coworkers I hadn’t been in touch with for years.
I got the idea for an online launch party over a year ago, when I realized that no matter where I held a real-world book launch, only a fraction of my friends would be able to attend. So with help from a dozen thriller authors including Lee Child, Doug Preston, John Lescroart, Gayle Lynds, and James Rollins, I threw an online book launch where family, friends, and fans could mingle and win prizes – and catch the buzz about my novel in the process.
Entertainment for the event included video welcomes from the best-selling thriller authors who had given me blurbs, a reading by a professional voice actress who’s also a New York Times author, stand-up, a compilation clip with four authors who write series characters answering the question “Would Your Character Read Freezing Point” – even testimony from a thriller author who’s also a medical doctor regarding the science behind my story’s premise. There were door prizes: a boxed set of the BBC’s “Planet Earth” series on DVD, bottles of genuine iceberg water, and Penguin Gear from my publisher. And because a book launch party wouldn’t be complete without, well, books, two independent booksellers made signed copies available.
The video endorsements from best-selling thriller authors turned out to be an unexpected bonus. When I asked the folks who’d given me blurbs to record a video or audio contribution for my party website, I was thinking strictly in terms of entertainment. What I didn’t realize until I saw the first video clip was how powerful these would be. Seeing and hearing Douglas Preston tell readers how much he enjoyed my novel and that he looks forward to seeing it on the New York Times list is the Internet equivalent of a 45-second television commercial. As one guest book commentor wrote: “Swanky party! What a great concept. And with all these top names shilling for you who can resist? I’m picking up my copy today.”
Naturally as authors, we tend to think first in terms of words. But on the Internet, we’re not limited to text. I can easily imagine authors putting similar audio and video endorsements on their regular websites. They’re certainly easier and cheaper to produce than a book trailer, and quite possibly, more effective.
To a Web 2.0 generation accustomed to tag clouds, wikis and widgets, our static text-and-images-only websites run the risk of looking as outdated as Fred Flintstone’s writing tablets. The good news is authors don’t have to be afraid of the Internet. We’re writers. We’re creative people. We can figure out how to use the Internet to spread the word about our books in new and exciting ways.
So now I’ll turn the mike over to you. What cool and interesting things have YOU done to promote your books on the Internet?
Thanks for being here, Karen!
[Remember–Everyone who comments is entered to win $100 Godiva Chocolatier and Harry & David giftbaskets, plus books from several Octoberguest! authors! Drawing held November 2nd.]
Tomorrow: Clair Lamb, aka Answer Girl